Noor Haddad
Graphic Designer
Packaging that photographs well
Shelf, unboxing, feed: one box has to work in all three places.
Packaging used to be judged on the shelf. Today the same box also has to look good in an unboxing video and as a tiny square in someone’s feed. Those are very different viewing distances, so we design for all three at once, starting with a bold shape or colour that reads from far away.
Up close, we add the details that reward a second look: a message inside the lid, a texture you can feel, a sticker people want to keep. We photograph early mock-ups on a phone under ordinary light, because that’s how customers will see them. If the box still looks good there, it will hold up on the shelf as well.
