Soft Matter
Website & Art Direction
The brief
Soft Matter is a skincare label built on calm routines and gentle ingredients.
Discipline
Website & Art Direction
Scope
Website, campaign imagery
Year
2025
Services
Art direction, website design, campaign imagery
Team
Lola Studio
The idea
Pastel gradients, soft shadows and a quiet layout that lets each product breathe.
Outcome
A launch site and campaign that feel as gentle as the products, with room to grow into new ranges.
